Discover our unique methodology of building a large-scale content creation platform, combining AI and human intelligence to boost your global performance.
Step 1: think
Understand the content ecosystem
- Map current content workflow, existing tech ecosystem, and performance measurement
- Gather content info: touchpoints, volume, geographic targets, brand, industry requirements
- Recognize company culture: decentralized vs. centralized, subsidiaries/distributors, values, ways of working
Set up performance evaluation
- Define priorities: consistency, pixel perfect, time to market, costs, workload
- Define KPIs by priority
- Establish a KPI data collection method
Identify challenges
- Plot pain points of existing content ecosystem (workflow, tech, performance metrics)
- Identify ways to improve
Design a targeted content platform
- Create the ideal workflow
- Define where tech & humans are relevant
- Check profitability: value earned vs. spend
Step 2: Shape
Integrate tech solutions
- Select tech providers
- Validate solution costs
- Integrate tech solutions
Build teams of experts
- Cultural (native linguist verification)
- Technical (management, optimization)
- Production (semantic/visual/audio creation/adaptation)
- Delivery (coordination, integration)
Create a functional platform
- Define content Responsible, Accountable, Consulted, and Informed (RACI)
- Design change management framework
Build a performance studio
- Aggregate KPIs in a data visualization tool
- Global and local overview
Step 3: Deliver
Launch pilot platform
- Train and inform
- Launch full content platform
- Establish iterative improvement cycle
Analyze and optimize platform
- Monitor KPIs
- Revisit pain points and business objectives
- Identify and implement improvements
Launch platform at scale
- Maximize performance at scale
- Continuously optimize process
