A South Korean conglomerate active in sectors as varied as construction, shipbuilding and robotics, Hyundai, which means “modernity” in Korean, is best known internationally and to the general public for cars. A pioneer in electric vehicles, the group is now the world’s third-largest automaker.
The CHALLENGE
In 2021, South Korean carmaker Hyundai turned to Datawords to improve its organic presence in top search engine results in 10 priority markets, including the US, Asia, Southeast Asia, India, and Europe.
OUR RESPONSE
Hyundai employs dedicated in-house copywriting teams, and we work with them to translate and localize content for Korean website and optimize the content on search engines in full compliance with the brand’s guidelines. But the technical support offered by Datawords is a key element in the success of our collaboration with Hyundai. Today content is often prioritized. But if the site isn’t technically optimized, no one will be able to view the content, even if it’s of the highest possible semantic quality!
From tagging plans to optimizing web page loading times, Datawords works closely with Hyundai’s web developers, as well as with other agencies working for the automaker, to improve the site’s UX/UI, and to identify the most relevant audiences and the semantic and technical optimizations needed to reach them.
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