Customers don’t necessarily remember what you say, but they do remember the emotions you make them feel. And that’s because emotions are closely linked to culture!
This is why, at Datawords, we create and adapt branded content that reveals the emotional sensitivities unique to each culture anywhere, anytime, on any channel
OUR APPROACH
Cultural uniqueness at the heart of creation
By collecting and analyzing local data in over 25 countries, we are able to understand the specific characteristics of your markets. We then recommend an appropriate creative strategy and content production to meet cultural adaptation needs. We support you from project inception to content deployment, in over 160 countries. Thanks to our decentralized organization, we manage the final stage (or the last mile) of local creation while also taking into account global constraints.
A multicultural studio at the heart of our model
To reinforce your brand image in every culture, we have in-house production and post-production facilities (audio, photo and video) on every continent. These studios enable you not only to carry out your international projects, but also to respond rapidly to the needs of your local teams, while maintaining brand consistency.
By integrating multicultural data right from creation phase, we drive international brand growth while maintaining global consistency.
Jérôme Houdry
Managing Director, 87 Seconds*
*A creative agency of Datawords
